Digital marketing plans and strategies

It is not a novelty that, with digital transformation, CRMs must open up to new ways of relating to clients and prospects . Neither that direct advertising actions to people and not cookies is more profitable and provides a better user experience. Of course, placing the individual at the center of the marketing strategy entails assuming important technological (and legal) challenges, aimed at the construction of a unique identifier . A good start may be to find the people where they really are ; and if you have thought about Social Networks, you have hit! The Social Networks are not just a contact point of growing importance between brands and consumers; they are also a huge repository of information that people , in their profiles, freely decide how and with whom to share. If when you think of Facebook or Twitter, tools come to mind that monitor the "health" of your brand and describe your followers, but it is difficult to establish the link between a social profile ...

Referents of the sector A good way to let us know is through other references in the sector (referrals) that can be other blogs, corporate pages, among others. In addition, these, not only help us generate traffic, but also help us get links for search engine positioning. PPC campaigns Sometimes, at the beginning of an Inbound Marketing project it is interesting to make an investment in PPC campaigns in order to accelerate the generation of visits to our website and get results quickly. The PPC allows us to position our content in the first results of Google, since thanks to this campaign we can leave as the first result in the ads section. Direct traffic Finally, we find direct traffic, that is, those users who access our site by putting the URL in their browser. Generate leads Once we have managed to generate traffic on the web, it is important to get this to become a lead for our database . In this way, we will not lose contact with this user. To achieve this, tw...

The main objective of the Inbound Marketing campaigns is to create channels for attracting traffic and own customers, that is, those that are specific to the company and do not depend on an external platform. Inbound Marketing is one of the most used channels for companies today, to increase traffic on a website, and that, ends up becoming a customer, lead or subscriber. The strategies of Inbound Marketing revolve around the creation of quality content , in order to cover a need and that is focused on our profile of ideal buyer (buyer person). To carry a good strategy with this channel, we must take into account 4 different phases, traffic attraction, lead generation, marketing automation and analysis of each of the previous phases. Attraction of traffic In terms of attracting traffic, this can be achieved in different ways. Blog Normally, the first phase of an Inbound Marketing campaign is to attract visitors to the website through the content , that is, through the bl...

Normally if we talk about SEO, what comes to mind are aspects related to keywords, realization of a specific content to position it in search engines, On Page elements, among others. But sometimes, we forget other essential aspects such as the optimization of the crawl budget that search engines assign to our website. For this, in this post we want to answer all your questions about crawlers and how they can help in our SEO positioning. What is a crawler? How does Google find a website? The main search engines use web crawlers, known as crawlers , to find a site. A crawler can be defined as software designed to navigate the Internet following all the links that are found during the crawl, in order to collect all the information of the pages you have visited and save it on their servers. Once all the information has been collected, the crawlers sort it according to different parameters and save it in its index to then show it to the users. Since Google is the most used searc...

Why is the Crawl Budget important for SEO? We can find cases in which the Crawl Budget that Google assigns to its crawlers to crawl a website is not enough for them to visit regularly some pages of the website. This can cause the pages not to position how we would like. It has been proven that those pages that are tracked more often receive more organic traffic than those that do not receive the Googlebot visit. How to optimize the Crawl Budget for a website? First of all, it is important that we talk about the frequency of crawling a website, that is, how often crawlers visit a website and how many pages they track on that visit. If what interests us is improving the positioning of our pages, it is important that we increase the frequency of tracking. To do so we find different methods; create new pages and update the content of pages already published so that the site is always updated, increase the number of external links and / or update sitemaps of the website and ping...

Deadlines As we said at the beginning, these two strategies are differentiated by the time they take to position or give visibility to a website. The SEM is said to be short-term and long-term SEO . In the case of the SEM, when it comes to advertising campaigns, from the moment they are in operation, we will begin to appear in the searches of the users. We must bear in mind that depending on the budget we have for our campaigns, we will reach more or less users. On the other hand, when we do not do SEM campaigns, but SEO, in order to appear in the organic results, the work of many months is necessary. Cost The cost is another difference between SEM and SEO. The SEM is paid , and we can choose between putting a certain budget or what is known as PPC, pay per click, that is, each time a user clicks on our campaigns we will pay. In contrast, SEO is free . However, the hours of work invested are greater. The position in the search engine The SEM will always occupy the beginni...

Do you know what the difference between SEO and SEM? These two concepts are closely related, since both techniques serve to capture and / or generate traffic on a website. However, one does it in the short term and the other in the long term. Actually, SEO is a technique that is used for organic results , that is, those results that each page of Google contains. On the other hand, the SEM refers to those results that are classified as advertisements. SEO positioning SEO positioning are all those techniques that are used to position a web page in Google organic searches . This technique is long term, since positioning a page in the first entries of the search engines is not an easy task, since it depends on many factors. For this, one of the first techniques used to achieve the desired positioning is the "long tail", that is, start using longer keywords, although they will have fewer searches by users, we will also have less competition. for further details and get i...